?It?s not about me, it?s the level of service I provide?. This is something I knew when I was a title rep. Real estate agents and loan officers worked with me [in part] because I could help them build their business, the other part was the fact that I was accountable and certainly personable [Wink]. If I said I would bet something [documents, paycheck] to a real estate agent by a certain time, it was there.
You could of said it was about me. It wasn?t, it was the level of service I provided. When I would compete with other title reps I knew I could usually take their clients [if they agreed to meet wit me] if I could provide the their current level of service and something else. Great service AND help building their business. Great service AND consulting/marketing help.
I called it ?and 1?. ?Mr, real estate agent, if I can give you the same level of service you currently have OR better AND I can help you with X, would you be willing to give me your next escrow?? Knowing what you know about the state of service in the title industry, what do you think the answer was?
I knew it was not about me. I didn?t get caught up in ?it?s all about me?, at the end of the day, I was pairing the real estate agent with an escrow officer, if he/she didn?t provide great service I was screwed. Yes, I could usually get a second change because I had a skill real estate agents wanted ? WordPress, Video, Optimization, etc ? but it was not about me.
When I teach real estate classes I start every class off with a question: ?Can I Be Honest With You?? The agents look around at each other with a confused look on their faces as if they are thinking ?of course, what kind of question is that?? It is important that I get their buy-in before I let them have ?it?. ?It? is usually something along the lines of ?your marketing sucks and here is why. . .? but it?s also about this fact: It?s Not About You.
Real state marketing is funny to me. It?s what I call Me, Me, Me marketing. Airbrushed picture on everything ? business card, signs, car magnet, postcards, flyers, and it usually looks NOTHING like you! You would think selling real estate is all about the real estate agent! It?s Not. Can I be honest with you?
Change your real estate marketing. If your marketing is about YOU, it can?t possible be about ME. Your dentist doesn?t have an airbrushed business card, arms folded, holding his tools, your plumber doesn?t have his picture on his business card, plunger in one hand, snake in the other ? grinning from ear to ear. The sooner you realize your real estate marketing is NOT about YOU, the better off you will be. I can help.
Source: http://mytitleguy.com/2011/10/real-estate-marketing-tip/
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