One of my favorite unconferences is the European edition of Stream, the WPP/Yossi Vardi hosted extravaganza held annually just outside Athens. Last year, I interviewed Sir Martin Sorrell, WPP's ebullient CEO, about the global advertising economy. And this year, I had the good fortune to sit down with Mark Read, the CEO of WPP Digital, to talk more specifically about the company's digital strategy. Read stressed to me the importance of digital inside the WPP empire, explaining that it currently represented 32% of the company's $17 billion annual revenue, thereby making it the seventh largest digital media company in the world. And this will only grow in the future, Read told me, so that in ten years time "everything will be digital."Source: http://feedproxy.google.com/~r/Techcrunch/~3/H74kCNnv7CU/
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