Implementing effective online promotions starts with hiring an expert Dallas Internet marketer who helps you build a marketing campaign that can best reach your target market and increase the conversion rates of your company or business. The campaign itself is composed on numerous specific methods, and not just a single general strategy, the success of which depends on how streamlined your online presence (meaning your website infrastructure) is. Here are some things you can do to your official company websites, business blogs, and other online venues to boost user experience and expand your client base:
1.Delete flash animation that serves as the intro to your website. This type of animation is prone to long loading times, possibly discouraging user interest and tossing out the possibilities of conversions or sales if a lead goes to your landing page for information about your business or your products and services.
2.Examine how fast other pages on each of your websites load. Try to go for loading times of a few seconds, and fix any pages that take around 10 seconds to load. While network problems may cause slow loading time, it may also be an issue of the abilities of your web developer. If your network checks out, consider hiring a new developer.
3.Fix any broken links. Broken links are another problem that can drag down user experience and conversion rates.
4.Ensure that your 404 and 500 error pages are user-friendly, and do not just contain the usual error messages.
5.Read up on and use tools such as Yahoo! Site Explorer and Google Webmaster Tools, which allow you to look at your site from the point of view of the search engines, and identify what venues Web users use to find your site. You may also be able to find any problems plaguing your sites in your quest for better and more visible search engine rankings.
6.Set up site analytics by using tools such as Google Analytics. While you may be able to do passable Internet marketing without these tools, it is not recommended. With this tool, you can track information beneficial to tweaking your marketing campaign and bolstering your business, including sales, leads, and other actions you want users to do when they visit your websites.
While efficient e-mail marketing and accessible social media accounts or profiles can considerably improve your conversion rates, the cornerstone of any online marketing promotions are mostly your business websites. As such, improving customer experience as they browse through these promotional venues is essential to persuading them to respond to your call to action. Talk to a Dallas Internet marketing consultant to know more.
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