Google?s +1 Button Gets Its Treat: Now Lets You Share To Google+ Circles

Over the last several months you've probably come across Google's +1 quite a few times. You may have even clicked it, only to wonder what exactly you'd just accomplished. Because, at least from the user's perspective, there hasn't been any reward from clicking on it. You'd push the button for the treat, only to leave empty-handed. That hasn't stopped the +1 button from getting huge distribution ? it's now on 1 million sites and appears in 4 billion impressions every day, but that growth has had more to do with the fact that it's Google than it does with the button being useful. The +1 button has always had a subtle purpose, of course: Google says that it impacts search results, so pages you +1 may show up in your friends' queries more prominently than they would otherwise. But who knows how often that happens. And while these +1 clicks also get saved in your Google+ profile, they're not anywhere your friends are going to see them. Today, that's changing: Google has just announced?that the +1 button will let you share to your Circles on Google+, directly from whatever page you're browsing.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/CVvTslSPMyQ/

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